Halo 3 broke all records this week selling around 2.63 million copies in just five days, 2.3 million coming on day one alone. The release of the most hyped title of the year pushed Xbox360 hardware sales to 125,000 for the week, beating Nintendo’s Wii console but still not able to match the juggernaut that is the DS. If you look at how many copies were sold and multiply that by the average cost, of say $60, you get a total of $138 million dollars. It is interesting that when you compare this total to almost any other form of entertainment that video games are truly a major form entertainment now. Ten years ago people would laugh if you said a video game would become the highest grossing first day entertainment medium. This is great news for Microsoft who has been pursuing a long journey into peoples living rooms to control their entertainment. This is more than just a positive sign for Microsoft but a positive sign for the entire video games industry.