According to the Internet Advertising Revenue Report from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC), a record amount of money has been spent for online advertising in the third quarter of 2006.  This quarter’s $4.2 billion broke the old record set during the last quarter of $4.1 billion.  The year over year growth is up by over 30%.  The first three quarters of 2006 have almost eclipsed the entire 2005 year!

This is great news for everyone from web developers, to consumers.  With more money being spent on online advertising the business is maturing and we are seeing that web sites can become profitable.  The increased competitive nature of advertising shows that the internet is a growing and substantial market that needs to be looked at.  I believe in the next few years online advertising will exceed traditional advertising found in print and on television.