According to the people at NBC, the iTunes Store and the success that The Office has experienced from it are responsible for keeping the show alive. I have never paid for a tv show before via iTunes, but this is one show I would consider. The Office is such a great show and I am so thankful that they didn’t cancel it after the first season. I remember back then the television ratings weren’t that great but it had pretty decent numbers on iTunes. I just watch the show on tv and make sure to record it, so I have no need to pay for it. Hopefully sales continue strong and they make a fourth season.